Fiji Phone Card

Professionals form: "Are you putting your business card to work?"

You know, despite the exciting developments in technolog ... Sites ... blogs ... pod-casting ... e-mail marketing ... SMS marketing ... the card remains humble as one of the easiest ways less expensive to promote your business fitness.

But unless your business card gives your prospect a reason to keep the card, then you'd better just scribble your name and number on the back of a napkin.

Why?

Because the technology boom thanks to the previously mentioned during the last decade, business cards "live" just long enough for the carrier can pop your details into their PDA or computer (if you're lucky) before throw him unceremoniously in the trash! So why waste your hard earned money on something that is not valued, and is not likely to give you a return on investment?

If you want your cards to be put to work, the most important thing is the most important thing you must provide a reason to appeal. A call to action. "This could take the form of an initial session free. A free T-shirt and a towel for every member of six months. Go to the drawer to win a trip for two to Fiji with all members purchased 12 months. Or even a free report on how to get the sexiest body in the world by Christmas, they can download from your website (of course, they will need to enter their name and e-mail address first ...)

Putting a value on the card. Something like "This card entitles you to free sports drink with every rental tribunal. Or "Present the card to 10% on your first session." Give them a reason to hang on to your card - but above all, to call or come to your business.

You can even use your card to enter the contact details on autopilot qualified prospect. For about $ 40 per month (plus call charges), and virtually zero installation costs, you can have a number 1300 or 1800, has recorded a message and a service created solely to meet your card.

Links 1300 number to telephone answering service (24 hours for your message of convenience ") where interested prospects can leave their contact information. You get the coordinates of qualified prospects directly to your email an audio file, and you can target your info packs a lot more effective. And best of all, you do not need to have someone sitting by the phone all day!

Once you have a strong call to action, use it to create a powerful, catchy title. Instead of placing your company name and logo at the top of the card (which your prospects are not really interested, to be honest) use this space instead of telling them why they should call you.
As a sample could be

"FREE DVD teaches you how to lose weight safely and quickly - without resorting to pills, potions or fad diets.

Or even something controversial to attract attention, such as:

"Get this error back-damage when lifting weights?"

Again, you can opt for something simple like this:

"Do not throw me! I'm worth $ 15 on your first visit!

... Followed by the usual name and address.

Although many business owners fitness away from the idea, you'll be surprised by the positive results when you include a photo mug-shot on your card. As relationships are stronger when that person by phone or email, place a casual "relaxed" picture of you on your map helps to create strong neural pathways in your mind the prospect. They remember you, like you, and have more confidence in you by merely having your photo in front of them. The picture is especially powerful if you're a personal trainer - because you're the product!

Why waste the back of the card? You can use it to provide details on the free widget offers on the front of the card, or give evi hold various clients.